Pure AI builds fragile toys.
They can sprint to a prototype, but they do not own uptime, customer data, audits, or what happens when the system breaks.
Right now, businesses have two bad choices: rent rigid software that doesn't quite fit, or pay millions for a custom build that takes years. Handrail delivers fully custom, enterprise-grade software for a fraction of the traditional cost and time. The platform is live, serving paying customers, and ready to scale.
Most companies are trapped between off-the-shelf tools that almost work and custom projects that take too long and cost too much.
A simple tweak to a dashboard can trigger a six-month delay and a six-figure bill from traditional developers.
HR, inventory, and sales all live in different systems that don't connect.
Employees spend their days doing manual data entry just to make the software work.
AI makes writing code incredibly cheap, but an AI bot can't manage a company's security, server hosting, or legal compliance. That is the gap between a cool tech demo and a product a Fortune 500 company will actually buy.
They can sprint to a prototype, but they do not own uptime, customer data, audits, or what happens when the system breaks.
They reduce risk by adding people, meetings, and months. The result is expensive software that is hard to change by launch day.
The old paradigm was "Cheap, Fast, Good: Choose 2." Handrail breaks that paradigm. Now, you get all three.
A scoped initial build brings the system into use. A recurring subscription keeps it hosted, supported, and improving, with real engineers responsible for delivery.
Shared platform capabilities give every build a head start. The initial build fee covers the customer's agreed scope, integrations, and launch.
AI helps deliver ongoing changes within the plan's allowances. Separate systems and substantial additional work are scoped and priced separately.
Real engineers review the code, test it, and deploy it securely.
Customers can see what is being built, what has shipped, and what it costs. Field teams get mobile access, leaders get a clear record, and the system keeps improving after launch.
Companies already spend huge budgets on business software, consulting, and custom development. Handrail gives them one practical path to replace broken workflows without gambling on a giant rebuild.
Go-to-market thesis · Replace a painful workflow, earn renewals, expand with the customer.
Customers pay for an initial build, then a subscription to run and improve it. They own their data; Hitcents retains software IP under the service agreement.
A fixed fee for agreed scope, integrations, and launch. Build fees are separate from recurring revenue. Subscriptions start under agreed production-readiness terms.
Hosting, support, 500 users, and 40 engineering hours per month, with defined allowances for changes, AI, and infrastructure. Added capacity and overages are priced separately.
Reference offer, subject to scope and signed terms. Annual amounts are monthly fees × 12, including bundled services; build fees, variable overages, and taxes are excluded. Standard subscription term: 12 months.
Giant AI companies want to sell automated tools to millions of developers. They do not want to manage a client's servers, handle their security audits, or answer the phone when a system breaks. We do.
Customers do not want another tool to manage. They want a working system that someone owns.
We take on the delivery risk, support the release, and stay accountable after launch.
Security, mobile access, old systems, training, and support are part of the job. We do not leave them to the customer.
| AI Speed | Human Review | Custom Delivery | Hardware / Mobile | Compliance | |
|---|---|---|---|---|---|
| Handrail | ● | ● | ● | ● | ● |
| SAP / Oracle / Workday | ○ | ● | ○ | ○ | ● |
| GitHub Copilot / Replit | ● | ○ | ● | ○ | ○ |
| Traditional dev agencies | ○ | ● | ● | ○ | ○ |
| In-house dev teams | ○ | ● | ● | ○ | ○ |
Handrail was built inside Hitcents, a 25-year software firm. The platform is already supported by people who know how to build, launch, and maintain serious business software.
Testing, deployment, and engineering support already exist.
A standalone Handrail company, with IP, customer contracts, and Hitcents engineering arrangements to be finalized at financing.
The investment expands sales, delivery capacity, and the platform behind every customer.
Proposed 36-month plan: turn early sales into a repeatable enterprise business. The illustrative case targets 60 live accounts averaging $20K per month, with sales and delivery hiring paced to signed work and account economics.
Build the sales and implementation teams. Measure sales cycles, launch times, and service costs on paying accounts.
Turn initial wins into references and repeatable implementations. At $20K monthly per account: $2.4M annualized.
Expand direct sales and partner referrals as delivery capacity grows. At the same monthly rate: $7.2M annualized.
Scale the model across enterprise customers. Track renewals, delivery margins, and expansion before accelerating spend.
Illustrative targets from funding close, not current results or contracted backlog. Annualized fees are the exit run rate, not revenue earned during the year. At the same pricing, 30 live accounts yield $7.2M; 90 yield $21.6M. Sales conversion, launch timing, retention, and service costs determine the outcome.
Handrail is live and serving paying customers. This investment builds the sales reach, implementation capacity, and platform operations to turn that foundation into a repeatable enterprise business.
Target raise: $20M · Investment round · Structure and valuation open for discussion
Proposed allocation · 36-month growth plan
Planning allocation: $17M for growth + $3M reserve. Hiring and spend are staged against signed work, delivery capacity, and renewals.
Pick a painful workflow from a portfolio company: approvals, reporting, field operations, onboarding, compliance, or the spreadsheet that should have died years ago. We will scope it in the room and show how quickly it can become real software.
partnerships@hitcents.com
A Hitcents company · Bowling Green, KY